Wolly Brand Identity

Scope:

Developed a modern and approachable brand identity for Wolly, incorporating the client’s request for an owl motif in the logo. Delivered a cohesive visual system across print, packaging, and digital touchpoints, ensuring strong brand recognition and consistent application. Assets included the logo suite, stationery, payment card designs, and brand usage guidelines.

Highlights:

• Created a bold, geometric owl logo balancing personality with professionalism.

• Established a versatile color palette for light, dark, and gold applications.

• Designed stationery, business cards, and letterheads with brand-consistent patterns.

• Developed premium payment card concepts in multiple finishes.

• Produced brand guidelines ensuring consistent use across all mediums.