Sarim Zafar

Scope: Brand Identity · Logo Design · Resume Design · Web Design · Marketing Collateral

Sarim Zafar is a Cloud Solution Architect and Developer who needed a cohesive personal brand to communicate his expertise, credibility, and modern approach to technology. Starting with his CV, I developed a complete visual identity that extended to his website, business cards, and digital assets—ensuring a consistent, professional image across all touchpoints.

Highlights:

• Brand Identity:
  Designed a clean, contemporary logo system with primary, secondary, and icon variations, pairing a fresh mint-green accent with sleek black typography for a memorable and tech-forward look.

• Resume & Presentation Design:
  Created a high-impact CV and project portfolio layout that showcased Sarim’s skills, certifications, and project experience in a visually engaging and easily scannable format.

• Thumbnail & Icon System:
  Developed multiple thumbnail and favicon variations for digital use, ensuring clarity and recognition across devices and platforms.

• Business Cards & Collateral:
  Produced striking business card designs featuring the custom icon on one side and key professional details on the other, reflecting the same modern aesthetic as his web presence.