FireRoad

Scope:

Created a full suite of high-impact packaging designs for Fireroad’s ready-to-eat meals and bowls. The goal was to develop a cohesive, bold, and performance-driven visual identity that reflected the brand’s focus on nutrition, convenience, and athlete-ready fueling. Each design needed to clearly communicate flavor, ingredients, and dietary information while maintaining a consistent and instantly recognizable brand presence across the entire product line.

Highlights:

• Designed bold, easy-to-read labels with clear hierarchy for flavor names, nutrition facts, and allergens.

• Built a modular label system to streamline updates for new SKUs while preserving brand consistency.

• Balanced athletic performance cues with premium food photography for appetite appeal.

• Applied color-coded accents and icons for quick flavor and dietary identification.

• Optimized layouts for both single-product hero display and multi-pack shelf impact.