The Purest Co
Scope: Graphic Design · Newsletters · Marketplaces Collaterals · Social Media Design
The Purest Co is a wellness brand offering health products and supplements tailored to women’s health. I worked closely with their team to develop a series of email campaigns that not only drove conversions, but also nurtured trust, encouraged product discovery, and spotlighted real customer journeys while maintaining their fun, feminine branding.
Highlights:
Customer Stories
Wrote heartfelt, first-person narratives that showcased transformation—turning reviews into storytelling.Health Education
Broke down sensitive topics like perimenopause and postpartum skin shifts with warmth and clarity.Seasonal Campaigns
Crafted promos like “Payday Perks” and “Summer Sale” with playful CTAs and on-brand visuals to drive urgency.Conversion-Driven Design
Paired persuasive copy with product-forward layouts that guided the reader from scroll to shop.
