Bertel O Steen Kapital

Scope: Brand Identity · Stationery System · Logo Design · Corporate Collateral

I created a full visual identity system and brand guideline document for SFL Best Cleaning Co., a modern cleaning brand aiming to balance professionalism with approachability. This detailed brand book ensures clarity, consistency, and creative integrity across all visual communications—from logos and typography to mockups and merchandise.

Highlights:

• Logo System
  Designed a custom, scalable logomark with full usage guidelines for placement, sizing, and variations.

• Typography & Colors:
  Built a clean, modern type system and a warm, trustworthy color palette.

• Visual Assets:
  Developed custom icons, neutral-toned imagery, and repeatable brand patterns for consistent storytelling.

• Brand Applications:
  Applied the identity across mockups including print, packaging, signage, and merchandise.