The Purest Co
Scope: Graphic Design · Newsletters · Marketplaces Collaterals · Social Media · Marketing
The Purest Co is a wellness brand offering health products and supplements tailored to women’s health. I worked closely with their team to develop a series of email campaigns that not only drove conversions, but also nurtured trust, encouraged product discovery, and spotlighted real customer journeys while maintaining their fun, feminine branding.
Highlights:
Newsletters & Retention: Developed storytelling-driven flows featuring customer journeys, product education, and seasonal promos that nurtured trust and boosted repeat sales.
Meta & Static Ads: Designed scroll-stopping static creatives optimized for social platforms, blending persuasive copy with lifestyle-driven product visuals.
Packaging & Photo Edits: Assisted with packaging refinements and manipulated product photography to maintain consistency across SKUs and campaigns.
Retail Presence: Created standee designs for in-store activations, ensuring brand visibility beyond digital spaces.
Branding Presentations: Built polished internal/external brand profile decks to help communicate identity and strategy.
Marketplace Collaterals: Designed storefront banners, PDP photos, and search ads for Shopee and Lazada (Malaysia & Singapore), tailoring each asset to platform requirements while highlighting product benefits.
SOCIAL MEDIA DESIGN + META ADS
Electronic Direct Mail
MARKETPLACES COLLATERALS
