Saikohi

Scope: Brand Identity · Logo Design · Packaging · Collateral Design

Saikohi is a specialty coffee brand inspired by Japanese minimalism and bold flavor. I developed a full brand system rooted in intentionality—from its bilingual logotype and icon to product-ready packaging and merch applications.

Highlights:

• Logo Design
  Custom bilingual logo featuring both Latin and Katakana characters, with a stylized bean icon for instant recognition.

• Color & Typography
  A grounded palette of warm browns and off-whites paired with bold, condensed typefaces (Revolution Gothic & Gilmer Regular) for clarity and confidence.

• Packaging Design
  Designed cold brew bottle labels by flavor variant with matching color coding, ingredients, and shelf life info.

• Brand Touchpoints
  Visual identity extended to signage, caps, business cards, and social assets—ensuring cohesion across digital and physical experiences.