Maëlys

Scope: Static Ads · Meta Ads · Social Media Design · Ad Optimization

Maëlys is a beauty and wellness brand known for its body care products with a bold, unapologetic tone. They needed fresh static ads tailored for both square (feed & facebook ads) and story (mobile-first) formats to support their “Try Before You Buy” campaign. The challenge was to create scroll-stopping creatives that felt on-brand, highlighted transformation, and drove clicks in a crowded skincare market.

Highlights:

• Message-Driven Layouts: Balanced bold typography with lifestyle and product shots to spotlight transformations.

• Platform Adaptation: Designed for both square and vertical story formats to maximize reach across Meta platforms.

• Social Proof Integration: Incorporated customer testimonials, before-and-after photos, and recognizable press features (Forbes, Cosmopolitan, PopSugar) for instant credibility.

• High-Impact CTA: Used bold “Try Before You Buy” badges to encourage clicks and reinforce the campaign hook.

Outcome: Delivered a series of ad variations that fit seamlessly into Maëlys’ bold brand voice - playful, confident, and visually striking while optimizing for conversion and audience trust.